Event description

The “Strategic and Organizational Communication” section of the Spanish Association for Communication Research (AEIC) organizes the First International Symposium on Artificial Intelligence that will bring together members of the academic community, professionals from the communication and marketing sector, and experts in the development of AI technological solutions for communication management. 

 

Under the title Challenges and Opportunities of Artificial Intelligence (AI) in Corporate and Institutional Communication, this meeting seeks to gather contributions that promote interdisciplinary dialogue and the exchange of ideas around the implications of AI in the field of organizational communication . In a context in which AI-based technologies are profoundly transforming communication processes, both internally and externally, numerous challenges and opportunities arise for organizations, institutions and the public sector.

 

The objective of the symposium is to critically analyze how AI is reconfiguring the dynamics of corporate and institutional communication, as well as its effects on ethical and privacy values, transparency, new forms of interaction and social responsibility.

 

In this sense, the adoption of AI in the field of communication raises fundamental questions about the automation of processes, the personalization of messages and the management of large volumes of data. For organizations, it is essential to find a balance between efficiency and automation, while maintaining authentic and humanized communication. Furthermore, in an environment where AI can both drive innovation and increase risks related to privacy and information manipulation, it is crucial to reflect on the limits and regulatory frameworks necessary to ensure ethical and responsible communication.

The congress will also address the impact of AI on strategic decision-making, audience analysis and crisis management, offering new tools to anticipate trends and personalize communication experiences. However, these opportunities must be examined with attention to the possible threats that mass automation may pose to employment, the diversity of voices and the quality of social dialogue.

Therefore, this event aims to explore both the benefits and risks of AI in communication, promoting a discussion that considers technological, ethical, legal and social aspects. It is expected to receive contributions that address AI from a critical perspective, presenting case studies, empirical research and theoretical reflections that illuminate the future of corporate and institutional communication in the era of artificial intelligence.

 

 

1. Communication automation and personalization.
2. Ethics, transparency and regulation.
3. AI in crisis and reputation management.
4. Privacy, data protection and misinformation.
5. Diversity, gender bias and social responsibility.
6. Impact on the communication and public service media professional.
7. Applications in marketing, video games and startupsAutomatización y personalización de la comunicación.

 

Sending proposals
Reception of abstracts for communication proposals will be open until February 17, 2025. Abstracts must be between 300 and 500 words and sent through the following form, including all relevant information of the proposal.

Each author can present a maximum of two individual communications, or up to three if one of them is co-authored.

Proposals must clearly detail the key aspects of the work, including research background, object of study, theoretical and/or methodological framework, as well as expected results, if applicable.

The scientific committee will communicate the results before March 8, 2025.

Publication of abstracts: Accepted abstracts will be published in the conference abstract book. In addition, collaboration agreements are being negotiated with indexed journals for the publication of research articles derived from the congress (information soon available)."

 

CONGRESS INFORMATION

 

• Celebration dates: April 10 and 11, 2025.
• Format: in person
• Venue: Assembly hall and Graus Hall of the Faculty of CC. Da Comunicación (UDC).
• Hours: from 9:00 a.m. to 5:30 p.m. (Thursday, April 10, 2025) and from 9:00 a.m. to 2:00 p.m. (Friday, April 10, 2025).
• Important dates (deadlines)
  • Deadline for submitting proposals through the following link:
    • until February 17, 2025.
  • Communication of accepted proposals: 
    • March 8, 2025.
  • Registration dates:
    • from March 9 to April 5, 2025 for assistance without communication.
  • Registration dates:
    • Early registration: from March 9 to March 20, 2025
    • Regular registration: from March 21 to April 5, 2025. 

 

	Early registration (from March 9 to March 20, 2025)		Regular registration (until April 5, 2025)
	AE-IC members	non-members	AE-IC members	non-members
Standard Fee (participants with accepted communication)	€60	€80	€70	€90
Reduced fee (students with accepted communication)	€30	€50	€40	€60
Assistance without communication	Free	Free	Free	Free

Documents to be submitted

Documentation to be provided by participants with accepted communication:

• Students:
  • Registration receipt for the current course or equivalent document.

Dates

Date of event: From 4/10/2025 to 4/11/2025

Amounts

Price Standard AE-IC membership fee: 70,00 €
Price Standard fee for non-AE-IC members: 90,00 €
Price Reduced fee for AE-IC members: 40,00 €
Price Reduced fee for non-AE-IC members: 60,00 €

Help and information

Contact phone: 881014458
Email: i.varelac@fuac.udc.es

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